Ben Nye celebrated its 50th anniversary in 2017, marking half a century as one of the premier professional makeup brands in the U.S. Known for its wide-ranging catalog, spanning fashion, special effects (SPFX), and some of the best educational kits available, Ben Nye continues to set industry standards. From HD and media-ready formulas to alcohol-activated palettes, Magicake colors, and their new airbrush line, Ben Nye continues to deliver industry favorites trusted by professionals worldwide.