It’s called TUBING your lashes…painting them is so 20th Century! Move into the 21st Century with Blinc Mascara. The greatest invention since - well since mascara!!!! Traditional mascaras are oil-based paints, Blinc Mascara does not paint the lashes, but instead it forms a tiny tube around every lash. The tube adds voulme to the lash as it wraps itself around it, it also extends past the length of the lash actually extending it. Blinc Mascara is applied just like any other mascara. But removal is just as revolutionary as the unquie formula itself. It will come off only with warm water and a very gently pressure. No more black tears streaming down your face, no more racoon eyes. It comes off only when you want it to come and easier than a waterproof by far!