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Make Up Mania Newsletters

Volume 2, Number 3 - July 16, 1999

The Make Up Maniac

Newsletter from Make Up Mania

Volume Two Number Three

Hello from your maniacal make up crew at Make Up Mania! In this week's issue you will find:

  • Info on adding sunscreen to your favorite products.
  • Foundation Make Up Tips
  • The newest products on Make Up Mania
  • Sign Up Information for a Special Make Up Work Shop
  • And more!!!!

Follow Up from Last Newsletter ­ I had gotten e-mails from people wanting to know how to add sunscreen to their foundation. Enough people inquired that I decided to put in this weeks newsletter as a follow up:

Dermalogica has just released a long overdue product: Solar Defense Booster SPF 30. Mix with your favorite moisturizer or foundation . We keep it on hand for our clients when they come in. It is perfect for when you are on set and your actress goes from working on set to out on location in the sun. We don't sell it here but check with your local Dermalogica consultant of call my favorite Dermalogica Salon ­ RPM in D.C. (ask for Terry at (410) 721-3020)

*****Make Up Tip of the Week*****

Foundation ­ Basing the Face

Of course ­ last week we talked about the importance of pre-foundation and you all have your favorite (with sunscreen). So now let's talk about foundation. Foudation is the base of the face. I call applying the foundation "creating the canvas". With the proper foundation, skin tone match and application the face should become flawless. And depending, it need not be heavy ­ even for us with less than perfect skin.

Okay ­ the basics of foundation. Foundation is mostly pigment and oil or water. Depending if you are using a cream or a liquid ­ they vary only in the type ingredients that are put in to give the "slip" of the product. (the ability to slide onto the skin.)

There are five types of foundations:

Liquid ­ Liquid foundations are mostly water. They are good for light coverage and for skin that is clear or slightly imperfect.

Cream ­ Creams are pigment with water and/or mineral oil or vegetable oil or another suitable vehicle. The newer ones are using silicone. They also contain thickeners such as sodium alginate and waxes such as beeswax. Creams are used mostly in professional settings because they're easy to blend; they last longer on the skin and are versatile in giving the artist the ability to control the coverage.

Panstick ­ Pansticks are a thicker cream ­ ones that are strong enough to be applied directly to the face in stick form. The traditional ones are the theatrical ones that were used by Bob Kelly and Max Factor ­ newer is the Bobbi Brown ­ they are much softer and easier to blend.

Pancake ­ Pancakes are in a dry form and are usually applied with a sponge. Sea Sponge works best. (You can find these at www.makeupmania.com on the Artist's Tools Floor under Puffs & Sponges.)

Mousse ­ Mousse is a foundation that is in-between a cream and liquid ­ it is not as full coverage as a cream but it will not pour out of the jar like a liquid. You usually find these in salons that custom blend foundation and can be nice for mature skin that needs coverage because they are moisturizing.

Powder ­ The powder foundations can be the dual finishes, that can be used wet or dry ­ but mostly used dry these days or like the new mineral powder foundations such as the Youngblood or the Fraiche. (You can find these at www.makeupmania.com on the Glamour Make Up Floor under Foundations.)

These foundations are all valid ­ they are used for different skin types and situations. For example ­ for outdoors during the day, a liquid would be nice ­ it doesn't feel heavy in the summer. But the same woman may want a fuller coverage for night ­ the lower lights for clubs or evening events make it so that a fuller coverage doesn't seem so heavy as the sunlight does. A woman may have several types of foundations for different occasions. Dual finishes may be too dry for a morning application ­ but excellent for touch ups.

The most important thing about foundation is color match. If you have a bad color match it will make you skin look flawed. Either too oily, or dry (if too light for you) or mask like or whose a dreaded line of demarcation!!! To avoid this ­ take care when choosing your color. Sample if you can and try in several different lighting situations. The chances of you walking into the department store and finding the right color is probably 1000 to 1. That's because a cosmetic company cannot possibly offer the number of skin tones there are. Thank God for individuality but what's a girl to do? Mix it yourself.

Yep, Make Up Artists do it all they time, why can't you? When I was buying my foundation from the department stores I usually bought two shades. One that was a little too dark and one that was a little too light. I had a little tile in my bathroom next to my mirror that I would mix the colors on. Once I had figured out the ratio I could just about eyeball it perfectly every morning in just a few seconds. Just make sure you are always using good light and test a thick swatch on your jawline ­ it should match perfectly there ­ not the area of the face that is redder or darker or tanner. This also helps to avoid the demarcation, but it matches your neck also. You needn't apply make up below the jawline.

Next, the application techniques. While fingers may work best for liquids. There are sponges available for liquids. You need to get the deluxe non-latex urethane ones. You will know these by the way they swell up when they get wet. Very large and spongey. Liquid foundations are applied quickly with small downward strokes and finished with a patting motion all over the face. Brushes are okay ­ but take a little too long for my taste. Creams are applied with any sponge though I would avoid the cheap drugstore kind ­ they don't have enough "backbone" and are wimpy. You need to apply the cream foundations with a patting motion, blend and pat, blend and pat. This will keep all the lines out of your base. The patting also creates skin texture when you are applying heaving coverage. (You can find these at www.makeupmania.com on the Artist's Tools Floor under Puffs & Sponges.)

The dual finishes ­ are versatile, Use a sponge for a heavier coverage and a deluxe face brush for a lighter coverage.

Always set your creams and liquids with a powder. Now you canvas is complete and you are ready for artistically putting you best face forward!!!

Next week is Brushes 101 ­ The Artist's Tools And look for a very special "brow tip" coming up ­ everything you wanted to know.

NEWS - VIEWS ­ REVIEWS

*****NEWS*****

On board this week at Make Up Mania are:

The Skin Sponges ­ These sponges I found a few years ago ­ and have never used anything since. I have one for my face ­ and one for my bath. The heavier green one has a strong and nice and scrubby feeling. The face ones are for delicate skin (good for babies too.) Look for more bath items coming our way!!! (You can find these at www.makeupmania.com on the Gift & Bath Floor under Body Care.)

SOUTH PARK clocks and watches ­ great gifts and in celebration of the stupidest humor on the planet. (You can find these at www.makeupmania.com on the Gift & Bath Floor under Gifts.)

*****VIEWS*****

We are the professional make up artists dream web site and to give more oomph to that oompha we have brought aboard the very talented (and very busy) Darren Jinks ­ wig maker extra­ordinaire. His page is up and ultra specialized. Just the art of wig making alone is a phenomenon. Look for this page bringing the hardcore make up artists the ultimate plumage for their make ­ up. Fantasy, period and historical wigs and facial hair now available at Make Up Mania. Hand made with real hair lines!! Hollywood IS cyber now.

*****REVIEWS*****

Speaking of Cyber Hollywood ­ check out Mr. Marvin Westmore ­ our Make Up Artist of the month this month (Bladerunner etc.) His grandfather was Hollywood, his father and all his uncles were Hollywood (at one time each Hollywood Studio had a Westmore running the Make Up Department.) His brothers (Star Trek etc.) are Hollywood and his children (Baywatch etc.) are Hollywood. This is what you call a Make Up Dynasty!!! We are very honored to have him on our page. Vanna of the Valley captures the essence of this man's history, artistry and vision. Check it out at www.makeupmania.com/archive/interviews/marvin_westmore.html right now.

***** NEWSFLASH*****

Make Up Mania is teaming up with Westmore Academy to offer a truly spectacular two day workshop following the Make Up Artist Magazine tradeshow (for more information about the Tradeshow, got to www.muamag.com). The tradeshow is July 24th and 25th (and Make Up Mania! will be there in full cyber punk regalia) and the immediate two days following (July 26th & 27th) is a workshop for diehard make up artists and enthusiasts. But be warned ­ the class, GORE, GORE and MORE is not for the faint or weak of heart! It includes bruises, hits, scrapes, scars, burns, broken noses, open gushing wounds and more than your stomach can handle. Get Halloween perfected this year! $125 for one day and $200 for both days. Call Make Up Mania at 1-800-711-7182 or Westmore Academy at 818-562-6808 for info. We can send you a brochure. Limited class size.

And for those of you that are "gore challenged" ­ look for several upcoming Make Up Mania and Westmore Academy Joint Workshops!!!!

Have a great week ­ and if you are coming to the trade show --- SEE YOU IN CYBERSPACE-

Jacking in now,

Eva and
          Your crew at Make Up Mania






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